Written by Emma-Julie Fox
The Internet has become an ideal venue for businesses to sell their goods and services to customers all over the globe. This has created several new windows of opportunities for freelancers, Content Marketing being one of the most useful ones.
What exactly is content marketing?
Content Marketing Institute gives us this definition of content marketing:
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
To develop a content marketing business, you therefore need to have people who are knowledgeable in these two fields: content writing and marketing.
At the heart of a content marketing business is content writing. It produces the product sold to clients so they can achieve whatever goal they have. Plus, thanks to the Panda and Penguin updates, excellent content writing is important now more than ever. This also means a content marketing business can only be as good as its content writers. In fact, hiring technical writers with flawless English grammar should be a priority for content marketing businesses.
While the content itself is important, it can be more valuable when pumped with some marketing juice. It’s not just convince-customers-to-buy marketing too, but SEO marketing. When you have writers who write articles that aren’t only grammatically-correct but also search engine optimized, then you can produce something valuable that many entrepreneurs and companies in the Internet business would gladly pay for.
Planning for Content Marketing
In almost any endeavor, planning is necessary to achieve goals through fast and effective ways. The same goes for a content marketing business. It is in planning that you get to determine the following:
1. What are the goals for your campaign?
More specifically, what are the goals of your clients? Content marketing may be done solely for promotion, like advertising a product, service, or event. It could also be for press relations, reputation management, or for providing information about specific topics. Clarify what it is your client wants to achieve and tailor the content you produce according to their needs.
2. Who is your target market?
Knowing who your target market is will give your writers an idea what tone of voice to use when writing content. It is important for content writers to speak the same language of their target audience in order get their attention.
3. Where are you posting the content?
Additionally, make sure you are aware and avoid common content marketing mistakes.
Writers need to have parameters to follow. If they’re writing for a website, they need to know exactly where the text goes so that they can gauge how long it should be. If clients need regular articles, even those will have word count limits and parameters for SEO and as dictated by the clients themselves.
There are other concerns you also need to determine, such as pricing and advertising your own services. Observe your competitors regarding these matters and see what you can imitate and improve on for your business’s benefit.
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