How to connect with customers using a killer content strategy

connection

Written by Linda Forshaw

The majority of creative professionals and freelancers will have their own website to showcase their creations and capabilities. They might even have gone so far as to set up a blog. In order to use either of those things to their full potential, it’s necessary for a freelancer to wear a number of different hats – writer, webmaster, analyst. Nothing new about that, huh? Here’s our top tips for creating engaging web content that will keep your customers coming back for more.

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What people really look for in a freelancer

types of freelancer

Written by Ken Myers

Freelance work is commonplace on the Internet and in real life. For the most part, a freelancer is cheaper than hiring a company to do the work you need done. In many cases, the freelancer’s work can be superior to that of a company performing the same task. Motivations are different between the freelancer and the company who assigns employees to your task.

Motivations aside, many of these individuals can perform the same tasks for a fraction of the cost with possibly greater results.

There are several key aspects that everyone looks for in a freelancer. Continue reading →

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