How to connect with customers using a killer content strategy

connection

Written by Linda Forshaw

The majority of creative professionals and freelancers will have their own website to showcase their creations and capabilities. They might even have gone so far as to set up a blog. In order to use either of those things to their full potential, it’s necessary for a freelancer to wear a number of different hats – writer, webmaster, analyst. Nothing new about that, huh? Here’s our top tips for creating engaging web content that will keep your customers coming back for more.

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10 essential self-marketing skills every freelancer needs to know

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Written by Kathy Rosemary

Freelancers are often considered as part geek, part artist individuals which in many cases lack the self-promoting gene. However, marketing is an integral part and practically bread and butter of being and independent worker. Although they say that ‘there is no such thing as bad advertising’, it is advisable to take your self-marketing strategy seriously. It should not be spammy, too expensive and annoying. On the contrary, it must be an organic part of your daily routine, do not affect your comfort zone and be implemented with the sense of style and art. Thus, below we have gathered the most essential self-marketing skills and tips every freelancer needs to know.

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5 great ways to promote yourself as an independent contractor

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Written by 1stContact

If you are an independent contractor in the UK – whether seasoned or new to the game – you might find the thought of self-promotion or marketing a little daunting. Here are five simple ways to promote yourself and your business. Each step requires a fair amount of input on your part, but the payoff in each instance far outweighs the work. You may even have mastered a few of these steps already.

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How to further your freelancing career – marketing yourself

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Written by Marie Warren

Freelancing is a wonderful job for anyone wanting to work for themselves. A freelancer is also called an independent contractor which is a fancy term for working for no one but themselves. In the past this was called working from home or owning your own business. Today, when you choose to work online by yourself and for yourself that is known as freelancing. Continue reading

Media Kits 101

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Written by Kate Croston

Working as a freelancer comes with its definite advantages and disadvantages. Having the freedom to pick your jobs and pursue different opportunities without the typical constrictions that are a product of the usual 9-5 job is something that most people only dream of and not everyone can do well. However it also comes with its share of challenges, and getting your name out there and displaying your work in a way that draws people in to hire you is one such challenge. This is why you should consider creating a media kit. Continue reading